Daily Monitor logo

Daily Monitor Logo

By: Okethcwinyu Harrison

Daily monitor lives up to the design and content principles through the following ways:

  • Daily Monitor provides content that is relevant, engaging and appropriate for the audience, ensuring the site meets users’ needs. Daily Monitor is a publications website with hard copy content production as well. Therefore, Daily Monitor is known to be a provider of useful news and information to its users like it does in its print outs. Their website lives up to the content principles by doing exactly what its known to do; providing useful news and information. When on the Daily Monitor website, you don’t find irrelevant information that is unrelated to their website; like videos that do not connect or relate or provide useful information. Daily monitor also being a private publication is known to advertise to make its money. We find this on their website as well. Unlike other websites that are congested with other irrelevant adverts, Daily Monitor advertises only for its clients that the reader know and can identify with.


  • Daily Monitor is well organized: Provides users with a clear and consistent conceptual structure this manifests in its consistency, layout and navigability. This simplifies their website and makes it easy to use by its visitors. Daily Monitor is organized in such a way that its contents fall in their right places. Stories or news are grouped and classified according to where they belong. The groups on their website include editor’s choice, latest news, magazines and other features, commentary, business, sports and other features. This group makes their website easily usable since it directs users to where they want to be and what they want. If one wants magazines and other feature, he just clicks on it and it takes him to all the news or information that falls under that category.


  • Daily Monitor also economizes its interface to the best level they can. They make sure a page has enough to offer its readers. In other words they do the most with the least amount of cues and visual elements. Under simplicity, they include only what’s important and worth publishing to appear on their website. When you read their hard copies, you’ll find the have included everything that got published that day but when you visit their website, you’ll find they have economized and less important things are not included. Also, they use ‘Read more’ tag to take readers to read the whole story. They don’t include the whole story but just put the most important first few lines to give the reader a cue. Also, they outline their stories in the form of links that when clicked on, takes you to the whole story. For example, under latest news you find latest news headings like for 19th May 2016 they have Oulanya defeats Nsereko to post of Deputy Speaker, Former ADF rebels decry government neglect. This economizes their space and they are able to maximize it and get the most out of it.


  • Daily Monitor website is easily accessible and gives their users full control. This is great because users want to have control over their browser and they want to rely on consistent data presentation throughout the site. When on their site, new windows don’t just pop up anyhow to inconvenience the user. When you click on a link, it opens in the same tab. A new tab doesn’t open. This makes their website easily usable since users can get back to the previous site they’ve been on before without having to go back to the previous different browser. Also, Daily Monitor doesn’t have strict requirements for one to access their site. By this I mean, when you enter their site name in the url, it opens right away without requiring the user to put in certain details like other website would.


  • Daily Monitor also manages to focus users’ attention. They do this through the attributes of distinctiveness and emphasis. The important properties of the necessary elements are easily distinguishable. Under this, the headings of each story stands out and can be seen clearly and more vividly than the subsequent parts. Their stories’ headings are in red colors and in bigger fonts to attract attention and make them distinct. Under emphasis, at the top of their site is ‘Daily Monitor’ in biggest font and red color to show and remind the reader he’s on the Daily Monitor’s official website. When it comes to the body of their stories, they apply short and concise phrases and plain and objective language. This aids the research that users don’t read but scan. Such a well-organized structure of layout makes Daily Monitor live up the principle of principles of website usability.

The writer is a final year student of Journalism at Makerere University.


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